What is UTM?
(From Wikipedia) Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They are supported out-of-the-box by Google Analytics.
The UTM parameters in a URL identify the campaign that refers traffic to a specific website and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports.
The following URL has the UTM parameters bolded:
The full article and common parameters can be found in this Wikipedia article: UTM Parameters
Adding UTM to a Source Distribution
A marketer can add any one of all of the above parameters per distribution should they wish to track the performance of Source activations. This is a manual process by adding the UTM parameters to an existing Source distribution link be it for the video or a SAM on its own. For example:
This distribution link:
<iframe id="myFrame" src="https://experience.sourcesync.io/test-watch-and-shop" width="720" height="720"></iframe>
With UTM parameters added to the end of the link (and bolded)
<iframe id="myFrame" src="https://experience.sourcesync.io/test-watch-and-shop?utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer" width="720" height="720"></iframe>
An easy way to do this is to use Google's Campaign URL Builder.
In the "Website URL" field, enter the sourcesync distribution link, then fill out the remaining fields. Once complete, the full URL is generated with all the UTM Parameters properly applied.
Any information added will be tracked along with Source-specific encyclics related to the SAMs (Source Activated Moments)
Adding UTM to Blocks
A link including UTM parameters can be added to the following URL fields available in these blocks:
- Social Media (Follow)
- For each of the supported platforms
- When a link is used in the text
The entire link generated by the Campaign Builder can be copy/pasted into those fields.
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