SAM Asset Spec Sheet – Source Digital

A SAM is comprised of various images, links, and text. Fields are required or optional (R/O) and can be used or not in the final SAM to be delivered and are noted as such.

Field	R/O	Type	Specs
Overlay Label	R	Text	Text that will be seen by the consumer on the viewer with attached to the thumbnail. Best if kept under 20 characters.
Overlay Thumbnail	R	Image	PNG, JPEG/JPG, GIF, and Animated GIF. 300p High, 300p Wide. Can also be a URL link to an image file where URL ends in .png, .gif, .jpg, or .jpeg JPG resolution 72p/inch
Logo	O	Image	PNG, JPEG, GIF, Animated GIF. 80-100p High, 500p Wide Can also be a URL link to an image file.
Tagline	O	Text	Markdown up to 20 characters
Action Button	O	Text + URL	Button Text: up to 20 characters URL of destination page when clicked. Button and text color can each be described in HEX or RGB values
Brand Image	O	Image	PNG, JPEG/JPG, GIF, and Animated GIF. Any aspect ratio but the width should be no more than 800p Can also be a URL link to an image file where URL ends in .png, .gif, .jpg, or .jpeg JPG resolution 72p/inch
Description	O	Text	Markdown. While not limited to a number of words, the SAM window will scroll to accommodate, keeping it succinct will be a better user experience once in the SAM.

A more detailed overview of how these assets are used in the creation of a SAM is available here.

A downloadable PDF is also available.

SAM Asset Spec Sheet.pdf
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