Watch & Shop(TM) via the Storefront Block

The ability to create SAMs with products is by creating a Storefront via the Source

Watch & Shop^TM via the Storefront Block.

 The Storefront Block:

Watch & Shop is the ability to insert products into a video allowing the consumer to directly interact with products and purchase if desired as seen here in this video:

The Watch & Shop Storefront Block supports Shopify and Magento. 

A Watch & Shop Storefront is created by adding the Block to a SAM, and adding the credentials based on the e-commerce engine used. If a Watch & Shop Storefront has already been created, select it from the menu, or create a new Storefront by clicking "ADD NEW CONFIGURATION". 

Once clicked, select which e-commerce engine the Watch & Shop Storefront will enable:

Enter the credentials for the selected store as described for each: Shopify and Magento. 

Once credentials have been added, click ADD and it will now create a Storefront view in the Source App by adding the assigned Storefront ID to the end of this URL as highlighted:
https://storefront-shopify-stg.sourcesync.io/storefronts/12

When going to that link, the store categories are listed.

Navigate to the desired product and copy past the entire URL link for that product:

https://storefront-shopify-stg.sourcesync.io/storefronts/12/products/autographed-new-york-rangers-artemi-panarin-fanatics-authentic-puck-with-deluxe-tall-hockey-puck-case-also-add-this-product-to-the-nhl-collectables

And paste it into an iFrame Block. The product will now become shoppable in the video via Source's Watch & Shop functionality. 

As with all other Blocks in a SAM, and the SAM itself, the Source Pulse engine, tracks all user interactions with the blocks such as:

1. SAM Preview is displayed
2. SAM has been opened
3. SAM has been closed
4. Duration of SAM being open
5. Action within a SAM such as clicking an action button or hyperlink
6. UTM Parameters available in URL fields in Action and Image Blocks

And because the Storefront is an App, it is tracking:

1. user selection
2. what is in the cart
3. number of items in the cart
4. total amount spent

as part of the Pulse Analytics reporting. Combining these unique analytics with the standard video analytics that includes, device, operating system, percentage of video played, etc. a fuller picture of the customer journey can be understood.